T-shirt printing’s in our blood!

Fresh from success at the Brits 2015, a Royal Blood T-shirt that’s fresh from TOT.
Ready for their up and coming European Tour.

Keep Calm and Print A Better T Shirt!

Trying to come up with ideas for a new company T shirt?

If you’re in the middle of planning for a forthcoming trade show, product launch, promo or a one-off event, you may be wondering what’s replaced “I ♥ ….” or “ Keep Calm and…” in the what’s trending now department.

Early T break… the British government’s WW2 message to ‘Keep Calm and Carry On’ was first reprinted in 2001 when an original poster was rediscovered in a box of books bought at auction by a Northumbrian bookshop. Over the next ten years the iconic meme and its many parodies found its way onto thousands of items, including of course, T shirts.

Raising brand awareness by associating it with a slogan or something else that people already know and love is a tried and trusted way of attracting attention to your message. For example, children’s charity, Variety, recently announced the launch of the ‘I Love A Bit of Variety’ T-shirt campaign.

If you already know the image or slogan, or both, which you want to promote on a T shirt, but are looking for different eye catching ways of presentation, there are a number of printing techniques you can select to help make your brand stand out from the crowd.

The sheer number of ways the surface of a T shirt can be worked is bound to inspire a new approach to refreshing your intended campaign.

Did you know … that a screen printed image can be applied by clear gel inks, reflective inks, shimmer inks, photo-reactive colour change and even 3D high density inks? Your event branding can really take off with audiences by heat applied foil printed effects in a compelling metallic colour finish.

T shirts are enjoying a colossal surge in creative marketing campaigns and every business should really be keeping their eye on the current type of images, slogans, colours and printing techniques that are setting brands apart with their everyday customers and social followers.

The secret to creative inspiration… can often be to discover what some of the current printing methods can do, which can give you a great idea for adapting your company logo, top product / service offering or event theme to a T shirt or similar promotional garment.

As social media crossover becomes increasingly mainstream in all marketing campaigns, the challenge of keeping the brand fresh can be met by creating not only the right image or slogan but also styling the content with a compatible, inspiring printing technique.

A Printed Image On The Move – Has Your T Shirt Got The Pull?

The printed T shirt image could be described as a moving poster aimed at personalising a message.
Wherever the wearer goes, the message goes with it. With so much extra attention for T shirts worn by celebs around town, or in front of TV cameras, a specially designed Tee when shown at the right time, will surely be popular. Imagine if you had the right one in a company video, it must surely go viral?

Whatever the event or activity – from a charity fund raiser to a product launch – nothing cuts through the news and social feeds faster than a particular ‘look’, from companies suddenly all friendly and daring with hipster branding and trendy 90s retro. Getting the image just right on a T shirt can be a big people persuader!

Another exciting option

Printing quality has never been more crucial! A totally quirky image, a curious name or sharp one-liner on a T shirt are all great ways to grab attention. Now, the latest digital printing ‘direct to garment’ (DTG) means brands have another exciting option to choose from when promoting events on the move or planning last minute campaigns.

Just like an advanced version of a desktop inkjet printer, a DTG printer uses water based inks, which also contain a thoroughly tested ‘fusing agent’ to permanently fix an image to the fibres of the fabric without fading.

Digital printing is a great tool for brands looking for heightened sharpness and colour intensity in their T shirt campaigns.

Those looking to raise the bar in total visual impact, there are also diamante and foil – printing techniques, which not only give companies so much more to design with but can give businesses a whole new look to keep their customers interested and following!

Tee break… the first ‘golden era’ of the graphic tee is said to have begun with the 1983 movie “The Outsiders” when the character, Two-Bit Matthews, played by Emilio Estevez, only wore Mickey Mouse t-shirts, then suddenly everyone was wearing them!

While a celeb in a full-on bling T shirt might suddenly light up the social networks, any event can cause traffic spikes with a target audience if the branding excites enough to drive social shares. Businesses looking for the elusive wow factor can also polish up their image and capture the moment, wherever those moments are taking place – at a product or fashion shoot, a pop-up event or promo launch.

But to get your vital message across and be seen on any number of devices today – from a typical 9in tablet to the 4.7in iPhone 6 screen – you need to be ‘high definition’ in your content sharing and promo strategies too.

That’s why brands are making their ‘glittering’ statements, picked out on a tee in neat jewel-encrusted diamante stones or iridescent foil printed hues in metallic gold and silver or fluorescent pink, green, yellow and orange.

hello…is it our cap you’re looking for…?

The latest garment to get you dancin’ on the ceiling,
or spinnin’ on the floor!

Why the Latest T Shirt Branding…

 

Why the Latest T Shirt Branding And Social Media Are Driving Awareness

T shirt branding is big news in 2015!

Publicity and marketing managers cannot have failed to notice the new wave in image branding that has been energising companies in all sectors over the past few years. In addition to screen printing, the explosion in new digital printing techniques offers instant branding – ‘direct to garment’ – with your very own eye-catching design! Further exciting possibilities can also include the stunning effects of diamante, embroidery and foil printing.

Even commercial and corporate branding have even been given the creative smarts with a ‘friendly’ image makeover, using imaginative visuals, story lines and powerful cultural referencing. Today’s T shirt branding increasingly goes hand in hand with social media and driving customer awareness of what’s trending right now with your potential target audience.

The days when T shirt branding was just about a small company logo on a black or navy blue background, which meant everyone had to lean in close to decipher, are more likely to be reserved these days for retro styling than digital innovation.

Did you know... the first printed Tee is said to be the US Air Corps Gunnery School T-shirt in 1942, while others claim the earlier date of 1939 for a printed shirt made to promote the film release of The Wizard of OZ.

T shirts have come long way from the 1960s and 70s when they were first used as a living canvas for self-expression embracing every type of social, cultural, artistic and political slogan and image. As a result, for decades afterwards when business wanted to adopt a more informal look they tended to opt for a plain polo shirt, which retains a collar and buttons.

Business and social continue to blur

Scrolling forward…business and social continue to blur, not just when kitting out the company staff on a fun run for a local charity, a band’s latest gig or a big industry product launch. In today’s message sharing networks, an enormous amount of brand awareness and positioning takes place, accompanied by a friendly face and more often than not, the wearing of an original T shirt with a neat message.

Ever since Facebook and Twitter began redefining website engagement as social media business on a global scale from 2006 / 07 onwards, savvy brands know they need to be seen connecting with their audiences, wherever they are, offline as well as online. That has meant more freely expressing and showing who they are, what they mean to their customers and how they communicate to them.

A simple logo is sometimes simply not enough!

It’s the reason why more than ever, companies and national chains – and that really does now include the traditional corporates – often insist that wherever staff members are present, a dedicated “spirit of the occasion” T shirt can be more engaging and memorable and thus, more effective.

Importantly, in a user-generated age – and in a bid to reflect an image of the brand, which their audiences can feel more confident to trust and engage with – the branding message and image ideas are now increasingly allowed to come directly from the company people themselves.

It’s no coincidence that brands from all industries will be pushing even harder this year to be seen as more socially creative and engagement-worthy with a home-grown T shirt message.